Love Life Again...
Our Brand Story
Our Founder, Roland F. Berthiaume, DC knows back pain.
As a Chiropractor, he has studied it extensively.
As a human, he has experienced it daily.
From a young age, he knew something was wrong with his back.
A 10yo little leaguer simply running off the field should not experience burning/stabbing low back pain....but he did.
And it only worsened as he aged.
An abnormally shaped vertebrae was the cause.
Stretching and heat weren’t enough.
Chiropractic adjustments weren’t enough.
Physical Therapy & massages just weren’t enough.
He needed an easy, comfortable treatment that he could do at home, every day.
But nothing like this existed.
So he invented Lo-Bak TRAX™.
Lo-Bak TRAX™ has been so effective at relieving his back pain that he uses it every day and takes it with him whenever he travels.
He’s now gone on to invent a second product to break up the deep, aching trigger points in the muscles surrounding the spine called EZ-Bak® Massager.
His goal in life has become a mission to create real back pain relief solutions that can be done at home every day.
Quality items that actually work.
Yet, affordable, so that most people have access to them and can be empowered by them, to take pain relief into their own hands.
Dr. Berthiaume is an average guy with an above average ability to visualize an easier way of getting things done.
All of his products combine time tested therapies with simplified design so that they can be used by the average person.
EZ-Bak® Solutions is the perfect brand name to summarize our founders life work.
His desire is to empower you to relieve back pain at home and Love Life Again!!